Daily Search Forum Recap: June 30, 2015

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:


Source: SEroundTable

SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve credit for each conversion. The findings in this report from AdRoll should provide guidance on how to measure your campaign performance in the long and short term. Get your copy now.

The post SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers appeared first on Search Engine Land.

Source: SEland

Google: Rankings Drop After Change Of Address Because Old URLs Not Indexed

I am always nervous quoting 140 character Google responses to complex ranking issues. But I felt this one was interesting enough to share, and almost detailed enough.

A webmaster switched domains from bubbleshooter.hk to bubble-shoot.com six-weeks ago but his rankings have significantly dropped since and has not returned, which for a simple domain to domain transfer, with the same content and folder structure, is not normal.

I mean, it is normal, but not if you do the change of address right, if you do it right, it shouldn’t have ranking issues that are significant for six-weeks.

Gary Illyes from Google took a look a said the issue might be that Google doesn’t have all the old URLs from the original domain name indexed. He said make sure to submit an XML sitemap file of the old URLs via the Google Search Console.

Gary wrote:

This does make sense. Assuming the original site wasn’t fully indexed, Google won’t be able to pick up on ALL the URL changes. But thinking about it, if those URLs were not fully indexed, they probably didn’t get traffic from Google anyway, so why would traffic and ranking differ that much anyway? I suspect the change of address tool may trigger a new XML Sitemap crawl from the old domain, to pick up on the new URLs, even if they are not fully indexed by Google?

I found this Google response to be interesting, so chew it up and let me know your thoughts.

Forum discussion at Twitter.

Update: Gary posted a revised tweet, but I am told the overall message of this post still does apply:


Source: SEroundTable

Bing Signs Ten Year Deal To Power AOL Search

Bing & AOL

Bing announced big news for them, that they took the AOL search partnership deal away from Google and will start powering AOL Search starting on January 1, 2016.

This is a 10 year deal, which is includes both organic search and paid search ads through Bing Ads.

This is small potatoes for Google, since AOL has less than one-percent mark share but with Bing’s 20% share, every small amount makes a difference.

Microsoft said in their announcement:

Bing will now power search and search advertising across the AOL portfolio of sites. This 10-year agreement will enable AOL users to have access to world-class search powered by Bing across the companyâs global portfolio of sites. Now with 20 percent organic market share in the U.S., Bing continues to grow organically as well as through key partnerships like the one with AOL. This deal with AOL is the latest to validate the quality of Bing results and the performance of the Bing Ads marketplace. Bing is also an integral part of popular first- and third-party devices and services.

With this, AOL is taking over Microsoft’s display ad business, you can read more of the news over here.

Forum discussion at WebmasterWorld.


Source: SEroundTable

Expedited Indexing For New Content: Google Recommends PubSubHubbub Still

PubSubHubbub

Google has been recommending for years and years to use RSS feeds and PubSubHubbub to help Google index new content quickly, in addition to using XML Sitemaps.

Truth is, I am a bit surprised they still recommend it but they do.

John Mueller from Google said on Twitter, “RSS + PubSubHubbub & Search Console submission of the feed will get it indexed quickly too.”

He said this in response to a question about indexing was asked on Twitter:

He points users to this WordPress plugin.

So it can’t hurt to support it being that Google has been recommending it for at least 3-4 years, probably longer, and it still is recommended.

Forum discussion at Twitter.


Source: SEroundTable

Google Image Search Not Working On Blackberry OS10

There seems to be a widespread issue with Google Image search on Blackberry OS10 devices.

A Google Web Search Help thread has several reports from Blackberry OS10 users with complaints.

Google’s community manager, AJ, said, “we are currently looking into Image Search on Blackberry OS10, and I’ll provide any updates or further troubleshooting steps if we have any.” AJ added that users should “stay tuned” for more information.

Here are some of the complaints:

I am trying to open images on Google images but they are not opening. Can someone help me with this please?

I’m having the same problem on my BlackBerry (OS 10). Seems to be an issue that’s only happened in the last couple of days or so and is reported on several BlackBerry forums. The thumbnails show in the results page, but when I click on them I get a blank screen. I’ve followed all the advice on the links above, cleared cache/cookies, tried private browsing mode, have javascript on. Still no use.

Forum discussion at Google Web Search Help.


Source: SEroundTable

Weird Google Glitch Shows Vertical Text Across Search Results Page

Sometimes people spot the weirdest things with Google. The latest was spotted by Eliyahu Speiser and Andrew Stein and posted on Google+.

In short, Google is sometimes drawing text and characters vertically across the Google search results page. They told me they tested this on several machines, both with and without Hebrew fonts installed. I personally cannot replicate this myself but they shared these screen shots:

I am pretty sure I’ve seen these issues before but it is always fun to see these weird Google layout issues.

Forum discussion at Google+.


Source: SEroundTable

Daily Search Forum Recap: June 29, 2015

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:


Source: SEroundTable

Choosing the Right Images for Your Ads- July 14 Webcast

In an online ad world ruled by character count limits, it’s essential that the images you choose to represent your business tell at least a thousand words. Yahoo ad expert Patrick Salmon will share best practices that help your ads get noticed by more of the right customers.

Join us on Tuesday, July 14 for this Digital Marketing Depot webcast and learn how to choose compelling images that work, know when and where your logo matters, and boost performance of your online ads.

Registration is free at Digital Marketing Depot.

The post Choosing the Right Images for Your Ads- July 14 Webcast appeared first on Search Engine Land.

Source: SEland

Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”

woman-computer-annoyed-ss-1920

Remarketing is a powerful way to gain incremental conversions. After all, there is no better audience for buying your product than the one that is already familiar with it. Your visitors are warm prospects, and your remarketing pushes them right down the funnel.

But wait, is that always true? Is every person who visited your site actually in-market for your product? Or, are some of those site visitors just people with “fat fingers” that accidentally clicked a link on their tablet? Was that surge of traffic from Tumblr actually people interested in buying insurance, or was it curiosity clicks from a humorous take-down of your stock photo choices?

Face it — a chunk of your website visitors “Just Aren’t That Into You.” Coming to terms with this can be tough on the ego. Even tougher, though, is realizing that your remarketing campaigns are wasting dollars and impressions trying to reengage these people who don’t really care in the first place. Ouch.

I’ll share three strategies, using Google Analytics, that insure your remarketing efforts are actually targeting people who are potential customers and not wasting impressions on the visits that “Just Aren’t That Into You.” Your click-through rate (CTR) will increase when you aren’t endlessly pestering disinterested users with wasted impressions, and Google’s algorithm will serve your ad more frequently, on more premium placements, to the users that are interested in your offer.

Check Your Content

I frequently see remarketing campaigns that are targeting an audience of all site visitors over the last 30 days. This can be a decent starting point for a remarketing campaign, but even without looking at data, you can surely define some parts of your site that don’t warrant inclusion.

Careers pages are an obvious one. Contact pages which attract current customers are another one that should often be excluded. To find the less obvious pages, navigate in Google Analytics to the “Behavior” category, then drill down to “Site Content” > “Landing Pages.”

Filter for landing pages that have high session numbers but no conversions. You’ll discover content that is driving users for reasons other than purchase intent. Maybe one of your blog entries went viral. That’s great for your SEO, but all those people aren’t qualified targets for your remarketing.

For the non-converting content that you discover, create remarketing audiences (in AdWords or Analytics) of people who visited those pages and exclude those audiences from your remarketing campaigns.

Exclude “Barely There” Visits

Navigate to the “Audience” category  in Google Analytics, then select the subcategory of “Behavior.” You’ll find a report called “Engagement.” There, you’ll see a tiered report breaking down session duration (or time on site). On most sites, you’ll see that close to 50% (or more) of sessions are less than 10 seconds.

analytics_engageemnt_report

[CLICK TO ENLARGE]

These <10 visitors are not good prospects for driving future conversions. You may have spent marketing dollars already on some of these initial visits, and the last thing you want to do is incur more costs trying to re-engage users that “Just Aren’t That Into You.”

To eliminate these people from your remarketing campaign target, create a Remarketing list in Google Analytics for sessions <10 seconds.

Less_Than_10_Seconds_Audience

The list will appear in your AdWords account within a day and can then be added as a negative audience to your remarketing campaigns.

Leverage Affinity & In-Market Audiences

People visit websites for a myriad of reasons aside from simply being “in market” for a certain product or service. For instance, as a PPC professional you likely spend lots of time browsing client and competitor websites without any intention to purchase summer dresses or health insurance or whatever vertical you work in.

How can you separate the truly interested people from the looky-loos? Go to the “All Campaigns” report under Acquisition > Campaigns and filter for your remarketing campaigns. Then, set your Secondary Dimension to “Affinity Category (reach).”

affinity-categories-in-analytics

These affinity categories map exactly to the affinity audience targets within Adwords. They will not always illuminate exactly why these people came to your site; after all, there are not affinity categories for “Digital Marketing Professionals Doing Competitor Research.” However, they do “bucket” people in ways that allow you to slice out most of the “Just Aren’t That Into You” users.

I’ve worked with a few clients that have products targeted to parents, or just a demographic that contains lots of parents. These advertisers have consistent problems with little kids clicking on their ads when mom or dad hands over the tablet. If this problem impacts you, you’ll likely see lots of clicks, and little to no conversions, coming from the “Comics & Animation Fans” and/or “Avid Gamers” affinity categories. Add them as negative audiences and voilà, no more wasting ad dollars on 3-foot tall Sesame Street fans.

You can also utilize the same strategy with “In-Market Segments.” The process is the same except when you choose your secondary dimension, choose “In-Market Segment.” Depending on your product and vertical, you’ll usually find one or the other illuminates the undesirable audience segments.

If you haven’t actually launched remarketing campaigns yet, you can look at these affinity categories and in-market segments as a secondary dimension on all your traffic within the “Acquisition” > “All Traffic” > “Channels” report to identify bad audiences before you launch. If you do this, you’ll still want to check your actual remarketing data periodically, once launched, as remarketing can “magnify” bad audiences by continuing to reengage and cookie users over and over that never really cared in the first place. 

Take Control & Start Negating

Hopefully these tips get you on the path to take control and stop pining after sales from users that “Just Aren’t That Into You.” Eliminating these people will have a positive impact on your remarketing performance results by eliminating wasted spend, increasing your CTR and gaining algorithmic favor with Google.

Once you start tactically thinking about your audiences as prospects and non-prospects, and see the performance gains, you’ll likely discover your own reporting dimensions and techniques for finding more unqualified audiences to cut from your campaigns. You can also find more tips for cutting out junk from your remarketing campaigns in this deck I presented at SMX Advanced in early June.

The post Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You” appeared first on Search Engine Land.

Source: SEland