Daily Search Forum Recap: August 31, 2015

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • New Google AdWords Structured Snippets Extensions

    Google announced a new extension for AdWords advertisers named structured snippets.

    Structured snippet extensions gives advertisers a method of providing structured information that show with your text ads…

  • Google News Publishers App In Editors’ Pick

    Last week, we informed you that Google News added a method to link to your mobile apps via the Google News Publisher Center.

    Now…

  • Google AdWords Editor 11.1.2 Update Improves Performance

    Google quietly announced on Google+ that they’ve upgraded the AdWords Editor to version 11.1.2.

    Google said this upgrade is mostly a “service release” that improved performance.

    Google wrote:

    We’ve rolled out a service release for AdWords Editor 11…

  • Last Change: SMX Israel Early Bird Pricing Expires Tonight

    This is the last call, last chance and last reminder, that SMX Israel prices will go up tonight. The early bird price ends tonight.

    The ticket prices will go up by an additional $50…

  • Google Logo To Promote US Open Tennis Open Results
    Today on Google’s home page, on the Google.com, is a special G vs O match between the letters of the Google Doodle. The Google logo has been transformed to promote
  • Pajama Day At Google
    Google seems to have had Pajama Day at their office the other week. I suspect these pictures were from a couple weeks ago, on the official Pajama Day day, but who knows with Google. Google’s Jack Fer

Other Great Search Forum Threads:


Source: SEroundTable

Driving Growth With Marketing Automation – September 9 Webcast

Advancements in marketing automation have created an opportunity for agencies and marketing teams to be the lifeline for their clients.

The roles for marketing teams have evolved into supporting a multitude of responsibilities, including customer and prospect engagement, relationship management, data analysis and technical expertise. To manage these responsibilities, agencies and marketing teams need to take advantage of today’s marketing automation technology.

Join panelists Brandee Johnson and Paige Musto for this Digital Marketing Depot webcast and learn how marketing automation helps organizations reach out with the right message at the perfect time to reach their target audience.

Registration is free at Digital Marketing Depot.

The post Driving Growth With Marketing Automation – September 9 Webcast appeared first on Search Engine Land.

Source: SEland

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program

yahoo-gemini2-1920

As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business marketing platform ReachLocal.

Existing Preferred Partners include Marin, Acquisio and Kenshoo, among others.

For years, Google has operated an extensive reseller program for AdWords (called Preferred SMB Partners), which is intended to reach more deeply into the SMB market. The function of the Google program is to bring AdWords to SMBs that otherwise might not do self-service or would be likely to stumble or fail at campaign self-management.

Google has said that when many SMBs self-serve it sees higher churn than if partners or agencies manage those AdWords accounts on behalf of local business owners. Yahoo has been following Google’s lead in starting to build out a similar network of partners to sell and support Gemini for local businesses.

Yahoo’s search marketing inventory is separating from Bing, though it’s not entirely separate. Companies like ReachLocal will now be representing Gemini as mostly distinct inventory and traffic on the PC and mobile to thousands of small business customers.

ReachLocal indicated in an email interview that it isn’t yet selling native advertising on Yahoo as part of the arrangement but that it will be adding both PC and mobile traffic from Yahoo search to its existing paid-search advertising network.

While the small business market has long been an important and attractive (though challenging) target of major internet companies, competition has intensified, with companies like Google and Facebook seeking to be the go-to digital marketing platform for these businesses. Traditional media companies that used to serve these advertisers with their own products exclusively have effectively become agencies selling third-party traffic and inventory to SMBs.

The post Yahoo Follows Google In Building Out Local Search Marketing Reseller Program appeared first on Search Engine Land.

Source: SEland

New Google AdWords Structured Snippets Extensions

Google AdWords Structured Snippets Extensions

Google announced a new extension for AdWords advertisers named structured snippets.

Structured snippet extensions gives advertisers a method of providing structured information that show with your text ads.

Here is the example give by Google:

From amenities to brands to product types, youâll now be able to select a predefined âHeaderâ and input a list of customized values that make the most sense for your business. For example, if youâre a hotel brand promoting hotel property, you can now create a structured snippet for âAmenitiesâ and order them accordingly.

click for full size

More features like these help advertisers really differentiate their ads.

Forum discussion at Google+ and WebmasterWorld.


Source: SEroundTable

Google News Publishers App In Editors' Pick

Last week, we informed you that Google News added a method to link to your mobile apps via the Google News Publisher Center.

Now, Stacie Chan is showing publishers how their apps may appear in the Google News Editors’ Pick section on the web front end.

She posted a screen shot later in the Google News Help thread of how it likely will show app links on the side bar:

Google News Publishers App In Editors' Pick

She told publishers to “Check out our mocks on the Help Center page” and she said she will “keep everyone posted when this feature goes live. “

So make sure you link your apps!

Forum discussion at Google News Help.


Source: SEroundTable

Google AdWords Editor 11.1.2 Update Improves Performance

Google quietly announced on Google+ that they’ve upgraded the AdWords Editor to version 11.1.2.

Google said this upgrade is mostly a “service release” that improved performance.

Google wrote:

We’ve rolled out a service release for AdWords Editor 11.1, which includes improved performance when working with labels, posting sitelinks, and importing CSV files. You can download the latest version here:

The specific changes are:

  • Replace text: AdWords Editor can replace text in final URLs and final mobile URLs.
  • Ad group targeting: Fixed an issue that warned users that an ad group had no targeting criteria, even if a mobile app or mobile app category was targeted.
  • Negative search: Improvements to the accuracy of negative search.
  • âDefault:â and âany:â searches: Includes final URLs and final mobile URLs.
  • Cost per conversion stats: Downloaded with stats sync.

Forum discussion at Google+.


Source: SEroundTable

Last Chance: SMX Israel Early Bird Pricing Expires Tonight

hoopoe israel bird

This is the last call, last chance and last reminder, that SMX Israel prices will go up tonight. The early bird price ends tonight.

The ticket prices will go up by an additional $50, so please register now. I will not extend this deal beyond tonight and there will be no exceptions.

I announced SMX Israel 2015 May 19th and once before mentioned it on this site. I do not like to use this site to promote these events, but I don’t want excuses for someone missing this early bird price.

So please register today and don’t tell me you missed it. 🙂 You have until tonight to register and save $50 on the ticket at SMX Israel.

Of course, a big thank you to our early sponsors including Analytics Ninja, Majestic, RankRanger, ZEFO and aimClear. If you are interested in sponsoring (prices are great) please contact me.

We have an awesome set of speakers lined up, although they are not all announced yet. You can see the agenda over here.

So please register now, do not wait.

Forum discussion at Google+.


Source: SEroundTable

Google Logo To Promote US Open Tennis Open Results

US Open Google Doodle

Today on Google’s home page, on the Google.com, is a special G vs O match between the letters of the Google Doodle. The Google logo has been transformed to promote (1) the US Open that happens not too far from me and (2) Google’s live results box for the US Open tennis results.

When you click on the Google logo, you are taken to a query for [US tennis Open results] and the top results are news results, then two organic results, followed by the live results box, showing you who won and lost in the US Open.

It is a very playful doodle, I almost thought it was interactive where you would be able to play tennis on the Google logo against Google. But that is not the case.

Here is the animated version:

US Open Google Doodle Animated

There aren’t too many details on this version at the Google doodle page.

Forum discussion at Google+.


Source: SEroundTable

Daily Search Forum Recap: August 28, 2015

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:


Source: SEroundTable

Video Recap of Weekly Search Buzz :: August 28, 2015

This week in search, Google officially brought Twitter to the desktop search results. Google said content mismatch errors might lead to not getting the HTTPS ranking boost in the future. Google News Publisher center added a way to link up your News App. Google changed the interface for how they show apps in mobile search. Google says they only discover links on pages that return a 200 status code. Google has a bug with their video indexing. Google has another bug with their Status Index report in the Google Search Console. Google Search App had errors opening to other apps. Google News Sitemap bug wonât be fixed anytime soon. Google said they still be end up depressing the AJAX crawling proposal. Google reminded businesses to login to their Google My Business account once a year or else risk being delisted. Google Map Maker expanded to the United States and 45 countries. Google search by image bug is now fixed. Google had two important hangouts, one on app indexing and one on security and hacking. Did you know that 36% of webmasters know they were hacked and 10% failed to fix it. That was this week in search at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!


Source: SEroundTable