Daily Search Forum Recap: October 30, 2015

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:


Source: SEroundTable

Bing Shopping Campaigns Get Several Pre-Holiday Updates

bing ads shopping campaigns

Ahead of the major holiday sales push, Bing Ads has released several new features for Shopping Campaigns and product ads. Here’s what’s new:

Mobile Product Ad Inventory Now Available

Bing Product ads are now appearing for all existing Shopping Campaigns on iOS and Android mobile phones. Just like mobile text ads, product ad bid adjustments on mobile can range between -100 to +100.

To get reporting insights on mobile product ads, you can use existing Product targets or Product Partition reports: Reports > Product Partition Report / Product Dimension Report > Choose your Columns > Attributes > Device Type

Bing Ads says initially you may just see a small increase in mobile product ad volume, but coverage will expand over the coming months.

Promote Used & Refurbished Products

In addition to new products, Bing Shopping Campaigns now support new and refurbished items. In the screenshot example below, you’ll notice several product ads with “Refurbished” in the headline.

product ads for used refurbished items on bing ads

Refurbished and used items can no be included in Bing Shopping Campaigns.

You’ll add either “refurbished” or “used” in the Condition field in your product catalog feed. Then you can create specific Product Groups using Condition as the attribute to bid distinctly on new, used and refurbished products.

You can get performance reporting on these items using the Product Partition and Dimension reports.

Beta Reporting Metrics For Shopping Campaigns

Impression Share metrics are launching in beta for Shopping Campaigns to show you how often your products display in relation to the competition.

Three new impression share columns will be available in the Product Partition and Product Dimension Report in the reports tab: Impression Share (IS), Impression Share (IS) lost due to Rank, and Impression Share (IS) lost to to Budget.

Benchmark Bid and Benchmark CTR provide competitive insights for your product ads to see how your ads are performing relative to the marketplace average.

impression share reporting for bing ads shopping campaigns

New impression share and competitive benchmark columns in Product Partition Report

Shopping Campaigns Out Of Beta In UK and Australia

Businesses that sell products the UK and Australia can quickly start running product ad campaigns to Shopping campaigns. Existing US customers that sell in those markets can simply set the appropriate Location in Catalog setup and Country/region of sale to in Campaign Settings to start showing product ads in the UK and Australia.

New Shopping Campaigns advertisers in those markets can check out the earlier Bing Ads blog post to get started.

Lastly, Content API users can now get status reports for your catalogs that submitted via the API. We hope that this will make your job of managing the product inventory easier and help you maintain a healthy state of offers on Bing. The developer documentation on this new feature is here.

Earlier this month, Bing Ads announced retargeting capabilities for Search and Shopping campaigns.

The post Bing Shopping Campaigns Get Several Pre-Holiday Updates appeared first on Search Engine Land.

Source: SEland

Video Recap of Weekly Search Buzz :: October 30, 2015

This week I am doing the Search Video Recap from Jerusalem’s Inbal Hotel, what a beautiful view, where SMX Israel will take place this Sunday. Today I proclaimed Google App Indexing day because I launched the iOS and Android Search Engine Roundtable app with App Indexing and more – plus I covered only App Indexing topics today – please download the app for free. Google announced RankBrain, their already existing query interpretation ranking signal that has been live for months and months now. Google Penguin will launch by the end of the year, and will be real time, so you can clean your links whenever. I shared more data on my Google Panda recovery, showing now a 40% uptick in Google organic traffic to my site. Google shared more details about sneaky and unwanted mobile redirects. YouTube is doing a big SEO no-no with canonicals reverting to 301s. Google said donât dynamically generate your robots.txt file. Google also said the ânot setâ in the Google Analytics SEO report is not a bug. On Google App Indexing, Google said they support multilingual apps 3 different ways, iOS apps arenât getting the App Indexing API ranking boost yet, they have internal search operators for app content and iOS apps should show in mobile Safari now. Google AdWords celebrated their 15th birthday a few days late. Google AdWords went big on cross device conversions this week. Finally, Bing turned a profit for Microsoft, the first time since launching Bing. That was this week in search at the Search Engine Roundtable – please download our iOS and Android app.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!


Source: SEroundTable

Google: iOS Apps Now Showing In Mobile Safari Searches In Google

Today is all about App Indexing day where we will only cover topics on Google App Indexing. Why? Because we launched our Search Engine Roundtable app for iOS (free download) and Android (free download) – please download it.

Earlier this month, Google announced that the mobile search results done in Google on your iOS device in Safari will begin showing app content to iOS users. Google is now telling me that iOS app content in mobile Safari is now live for apps you have installed on your device.

In the Google+ Hangout on App Indexing, with Google’s Mariya Moeva and friends, Mariya said it is currently live.

The question was asked at the 27:59 mark by myself, where I asked, “you said at the end of this month iOS apps would start showing in the search results for apps, is that happening now?”

Mariya Moeva responded saying “Yep.”

She went on to explain that this is only for apps you’ve installed, so it might not come up that often. If you happen to have a lot of iOS apps that have implemented Google App Indexing and you’ve read through a lot of that content in the app, Google should surface that content in mobile Safari for you, for relevant queries. So make sure to download our app so you can see it for yourself.

Again, app indexed results are now showing up in mobile Safari in Google’s search results.

Here is the video embed at the start time:

Please give our Search Engine Roundtable app for iOS (free download) and Android (free download) a try and learn more about app indexing over here.

Forum discussion at Google+.


Source: SEroundTable

Google Has Internal Search Commands For App Content (i.e. site: cache: etc)

Today is all about App Indexing day where we will only cover topics on Google App Indexing. Why? Because we launched our Search Engine Roundtable app for iOS (free download) and Android (free download) – please download it.

In the Google+ Hangout on App Indexing, with Google’s Mariya Moeva, John Mueller and Krzysztof Muzyka, Mariya said that Google does have internal commands for filtering app content in search, like you would with a site command or info:, cache: operators and other search operators.

Mariya Moeva was not sure if Google would release them to the public, at least not yet. But if they do ever release them, they would announce it on Google+.

At the 23:03 mark into the video, the question was asked, “Any plan to extend the site:, info:, cache: operators (on desktop search) to indexed app pages? site:android-app://com.gizmos.android/http/gizmos.com/ or a new document type: for site:gizmos.com.”

The answer Mariya gave was “Yes. We also have been working on this but for now there is nothing that can be used externally. So if we do decide to release something in that respect, we will definitely announce it.”

Here is the video embed at the start time:

Please give our Search Engine Roundtable app for iOS (free download) and Android (free download) a try and learn more about app indexing over here.

Forum discussion at Google+.


Source: SEroundTable

Google: iOS Apps Don't Get App Indexing API Ranking Boost

Today is all about App Indexing day where we will only cover topics on Google App Indexing. Why? Because we launched our Search Engine Roundtable app for iOS (free download) and Android (free download) – please download it.

In the Google+ Hangout on App Indexing with Google’s Mariya Moeva, John Mueller and Krzysztof Muzyka, Mariya Moeva explained that iOS apps currently do not get the ranking boost for using the App Indexing API. They do get the original app ranking boost but not the second one for using the API.

Why? Simply because Google hasn’t implemented it yet. Mariya Moeva said “purely because they are not using it.”

The question was asked at the 22:04 minute mark:

Question: Do iOS app-indexed webpages get evaluation boost as Android ones do?

Answer: To my understanding, they will get the original boost we announced in April but they would not get the App Indexing API boost, purely because they are not using it.

Here is the video embed at the start time:

Please give our Search Engine Roundtable app for iOS (free download) and Android (free download) a try and learn more about app indexing over here.

Forum discussion at Google+.


Source: SEroundTable

Google Supports Multilingual Apps With App Indexing

Today is all about App Indexing day where we will only cover topics on Google App Indexing. Why? Because we launched our Search Engine Roundtable app for iOS (free download) and Android (free download) – please download it.

Last night, Google held a Google+ Hangout on App Indexing, with Google’s Mariya Moeva, John Mueller and Krzysztof Muzyka. This is the second hangout on this topic that I am aware of, the first one we covered on August 25th – lots have changed since.

Google does support multilingual apps with Google App Indexing. The question came up at the 18 minute mark where the app developer said his app supports multiple languages, how do they get all the languages indexed in app indexing?

Krzysztof responded that there are three ways to handle this, he said:

Multiple languages is obviously supported and we support several scenarios in this.

One of them being the web site has a unique URL for every language and there is one corresponding activity for each URL. Another scenario would be that your web site has a unique URL for each language, but there is only one deep link in your app and that application uses the system language settings to display the correct language content. And then the first scenario is that the web site has one of the URLs for all languages, or only one of the languages ported, and there is one corresponding deep link. So this means that the web site and application must display the content in the same language when there is no preference set.

Here is the video embed at the start time, so you can listen yourself:

Please give our Search Engine Roundtable app for iOS (free download) and Android (free download) a try and learn more about app indexing over here.

Forum discussion at Google+.


Source: SEroundTable

Daily Search Forum Recap: October 29, 2015

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:


Source: SEroundTable

Fresh Data On My Google Panda 4.2 Recovery

Google Panda Algorithm

Since Google released Panda 4.2 in July, I have been sharing posts over the time period on this site’s slow recovery, as well as the bumps along the way. Here is one more of those updates.

In short, I am now seeing a 40%+ uplift in my Google organic traffic on a day-to-day basis relative to before the Panda 4.2 update. My Google Analytics shows this 40% lift clearly. It has been slow, it started out as a 10% uplift, then 20% and so on. I am now over 40% for a typical day.

But let me also share data from various tools.

SearchMetrics reports show I am almost at the same levels as before Panda 4.1 (before my penalty):

SEMRush shows the huge increase as well:

click for full size

SimilarWeb also shows a nice increase in organic traffic:

For one, these tools do work in tracking competitive data, so that is good.

Also, I can confirm, this slow Panda rollout does seem real and I have data, at least on my single site, to prove it.

Forum discussion at WebmasterWorld.


Source: SEroundTable

Google To Penalize Deceptive & Sneaky Mobile Redirects

Google announced on the webmaster blog that they will now penalize, through manual actions, sneaky and unwanted mobile based redirects. Truth is, Google has always taken action on sneaky, fraudulent and unwanted redirects, but Google is now making it clear – they will do the same on the mobile front.

Why are they making it clear on mobile? Well, Google does allow you to do redirects to slightly different content on mobile. So if you have a desktop page with a lot of content and navigation, Google is often cool with you dumbing it down for mobile users – as long as the page is similar enough. But if you send someone to an irrelevant site, then you are now in trouble, Google says.

Google said:

Optimizing the smaller space of a smartphone screen can mean that some content, like images, will have to be modified. Or you might want to store your websiteâs menu in a navigation drawer (find documentation here) to make mobile browsing easier and more effective. When implemented properly, these user-centric modifications can be understood very well by Google.

But this is not okay:

The situation is similar when it comes to mobile-only redirect. Redirecting mobile users to improve their mobile experience (like redirecting mobile users from example.com/url1 to m.example.com/url1) is often beneficial to them. But redirecting mobile users sneakily to a different content is bad for user experience and is against Googleâs webmaster guidelines.

click for full size

Google realizes that sometimes this happens unintentionally, like with hacked sites and/or ads that take over the site. You are still responsible for your site and Google will issue a manual action when this is done unintentionally, but Google is warning you to register with the Google Search Console so you can stay on top of these issues. Google listed three ways to be notified of issues:

(1) Check if you are redirected when you navigate to your site on your smartphone

(2) See if your users are complaining

(3) Monitor your users in your site’s analytics data

I spotted this last night on Johannes Mehlem Google+ post, but now the English version is up.

Forum discussion at Google+.


Source: SEroundTable