Daily Search Forum Recap: February 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:


Source: SEroundTable

Sharing is caring: Click share and post-holiday shopping success

google-shopping-cart-2016b-ss-1920

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks you are receiving with your Shopping ads. If you aren’t reviewing this metric on a regular basis, 2017 is officially the time to start the habit.

Incorporate click share into your daily optimizations

Click share can be an incredibly useful metric because it delivers the type of insight that you’re used to receiving from average position in your Search campaigns. Shopping ads can take a lot of different forms, which means that we can’t calculate an average position in the same way as we can for Search ads. Enter click share for Shopping.

By regularly reviewing this metric on your product group tab, you can see how well you’re doing at driving traffic to your site for high-value shoppers. You should use it in concert with impression share.

Impression share tells you how you’re doing at getting your items in front of shoppers looking for your products, while click share tells you how effective you are in winning those shoppers that see your products. A 100 percent impression share, while great, might not reveal anything about your true potential. Here’s one of my favorite sayings from business school:

30 percent of 40 percent is greater than 10 percent of 100 percent.

It’s possible to underperform even with a 100 percent impression share because it doesn’t reflect whether those shoppers chose to visit your site. That’s why click share is such a crucial metric to monitor. And once you’ve started to monitor it, what can you do with it? Why, increase it.

How to increase your click share

There are a few ways to do this. It’s a similar process to Search ads. Exactly like you work to improve your average position, you can take steps to increase your click share for Shopping ads:

1. Increase your bids

An increased bid is often the most effective way to be more competitive in the auction. Review your click share by individual product groups. If there are certain product groups that you want to drive more clicks, look at your bids and increase them where it makes sense.

It’s always a tricky balance between volume and return to maximize profitability. Increasing bids to grow your click share will increase volume — just make sure never to bid beyond the point of profitability. Check out the Bid Simulator to see your potential.

2. Increase the quality and relevance of your ads (which means ‘product data’ in this case)

Your product data is what we use to create your Shopping ad. Take a look through your search terms and see if your product title and description text aligns with the most common user searches. Put the most important details first in your product title, like size, color or brand. Increasing the relevance of your ads can help your ads get better placements and more clicks.

It’s also crucial to use high-quality images for your products. With higher screen resolutions in current smartphones, a high-quality image can be the difference when showing up alongside other competing ads.

3. Opt into the different enhancements for your ads

There are a couple of ways to make your ads even more appealing on the results page. For example, Merchant Promotions allows you to distribute your online promotions with your Shopping ads, including discounts, free gifts and “buy more save more” promotions. You can even add different codes for people to redeem. Product ratings can build trust right on the results page while qualifying customers as they click to your site.

You can use each of these three methods to create better ads that have a better shot at driving interested customers to a purchase.

Going beyond click share

Click share is super-important, and hopefully, now you have taken that to heart. It’s not the only way to take advantage of whatever search volume you’re seeing, though.

Some holiday-friendly strategies still work in non-holiday months. Strategic, time-specific campaigns let you make more specific decisions about your bidding and budgeting. Custom labels can be great for product groups that have peak seasons. If you label them, the stuff that’s currently in season (or that’s about to be in season) can get the attention it deserves. And remember to keep an eye on product status insights to keep items approved.

Conclusion

Click and impression share are liable to change over time based on user search behavior and auction dynamics. Be sure that you aren’t losing click share to your competitors by checking in regularly.

Make click share a part of your regimen for Shopping optimizations. By combining this metric with the insights you’re already getting from impression share, you can understand both how you’re doing in the auction and how you’re doing on the results page itself.

The post Sharing is caring: Click share and post-holiday shopping success appeared first on Search Engine Land.

Source: SEland

Former Google's Amit Singhal Sexual Harassment Allegation Shock The SEO Community

Amit Singhal

Kara Swisher broke the news yesterday that the former head of search at Google, Amit Singhal, actually left Google due to a dispute over sexual harassment allegations. Amit Singhal denies the fact that he left for that reason.

Amit Singhal said in a statement:

Harassment is unacceptable in any setting. I certainly want everyone to know that I do not condone and have not committed such behavior. In my 20-year career, Iâve never been accused of anything like this before and the decision to leave Google was my own.

So he didn’t deny the dispute and he said it was the first time he was accused of such behavior.

But In late November 2015 he celebrated 15 years at Google and made it sound like he was sticking around for much longer. Then a couple months later, shocked us by saying he is leaving Google and we had no idea why. He then spent a year doing charity work in India and then recently joined Uber. Then this news broke that he was let go from Uber because “he did not disclose to the car-hailing company that he left Google a year earlier after top executives there informed him of an allegation of sexual harassment from an employee that an internal investigation had found credible,” said Recode.

Erica Joy use to work at Google years and years ago, I don’t think she interfaced with Amit at all. But she said on Twitter:

Honestly, it is upsetting to even read these allegations. Could it be false? Of course. But like I said when he left Google, “I just get the feeling, a gut feeling, he wasn’t done. I am not sure why I get that feeling.” It seems to me he was not done and he had to step aside.

I do not know Amit personally. I’ve spoken with him several times professionally around the algorithm. But I do not know him personally to say either way.

He was a man in a very high position at Google and sometimes that leads people to make bad decisions and sometimes that leads people to be targeted for money over a lawsuit. I do not know either way.

Many folks in the industry asked me my thoughts. I have no thoughts outside of this just being so sad.

Forum discussion at WebmasterWorld, Twitter and Techmeme.


Source: SEroundTable

Emojis In Google Search Console Search Analytics Report

emojis google search analytics

As you know, emojis are back in the Google search results for emoji relevant queries. But we also know back in May, Google began letting you search by emoji.

So it should be no surprise that if you do get search traffic from Google for emojis that your Google Search Console search analytics report may show those in the list of queries.

@thefke share a screen shot of his Search Analytics report showing he got 50 impressions for the cake emoji ð’.

click for full size

Do you have emojis in your Search Analytics report, I do not.

Forum discussion at Twitter.


Source: SEroundTable

Google Disrespectful Towards Presidents Wit Trump Picture

A searcher is asking Google in a Google Web Search Help thread to change the picture they use for Donald Trump in the carousel that is displayed showing all US [presidents].

Here is the carousel and Donald Trump is making somewhat of a boastful face:

click for full size

Here is a larger version of that image:

Eric Wileaver said in the thread “I want the picture of President Trump changed to a more appropriate picture. The picture, when I search presidents, is disrespectful to all of presidents before him.”

I am not sure how Google picked that picture, it seems to come from this Business Insider article.

Do you think Trump would want his picture changed here? I do suspect over time the image will be changed as the algorithm and index update.

Forum discussion at Google Web Search Help.


Source: SEroundTable

Natural News Is Back In Google After Penalty Is Revoked

Looks like NaturalNews.com is back in Google. A site command returns 440,000+ pages including the home page.

As you know, last week, Google deindexed the site over Google Webmaster guidelines violations. Natural News and their supporters said Google is lying and they did not violate guidelines and the reason Google dropped them was because the site was pro-Trump. But Google went on record, which is incredibly rare, about the penalty.

It seems Natural News removed the sneaky mobile redirects and cleaned up some other issues and now the site is back in the index. It is unclear if they still have a penalty and are not ranking as well, but the site itself is still in the index:

Hat tip to @aroth26 for spotting this. Google’s John Mueller liked the tweet as well.

Forum discussion at Twitter.


Source: SEroundTable

Google Logo For Abdul Sattar Edhi, The Penniless Philanthropist

Google Logo For Abdul Sattar Edhi

Today on Google’s home page is a special Google logo, Doodle, for Abdul Sattar Edhi. Abdul Sattar Edhi founded the Edhi Foundation which runs hospitals, homeless shelters, rehab centres, and orphanages across Pakistan.

He himself was penniless, standing on the corners begging for money, which he gave to others to help them with their needs.

Google wrote, “today’s Doodle honors Abdul Sattar Edhi, a global-reaching philanthropist and humanitarian who made it his lifeâs mission to helping those in need.”

He was born today 89 years ago in India and passed last year, at the age of 88, on July 8, 2016 in Pakistan.

You can learn more about him on Wikipedia and as Google said “here’s to Edhi, whose unwavering commitment to others will always be remembered.”

Forum discussion at Google+.


Source: SEroundTable

Daily Search Forum Recap: February 27, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:


Source: SEroundTable

Google: Panda Takes Into Account Site Quality Including Site Architecture

Google Panda Algorithm

Google’s John Mueller said in a video hangout on Friday at the 8:54 mark that Google’s Panda algorithm takes into account site quality, including the site architecture. John said, “when we look at Panda we see that as something that is more like a general kind of quality evaluation of the web site and it takes into account everything around the site.”

The question asked was “Does Panda take site architecture into account when doing Panda score or would fixing those categories make no difference at all?”

John said:

<blockquote?So from our point of view, when we look at Panda we see that as something that is more like a general kind of quality evaluation of the web site and it takes into account everything around the site.

So that is something where if we find issues across the site where we think this is essentially affects the quality of the web site overall, then that is something that might be taken into account there.

So if you are saying that your category pages are really bad and that is something you really can improve then that is something Iâd work on, Iâd work to improve.

Here is the video embed:

Forum discussion at Twitter.


Source: SEroundTable