Michelle Robbins & Ginny Marvin: Search Engine Land's New Leads

With all my focus around the negative news (which I tend to focus on a lot) with Danny leaving and Matt McGee leaving Search Engine Land as well – the amazing news around the new leaders of Search Engine Land have somewhat got brushed under the rug.

The announcement was made a week or so ago that Danny Sullivan’s replacement is Michelle Robbins and Matt McGee’s replacement is Ginny Marvin. Both are personalities who have been in our space for a long long time and both are incredibly respected and looked up to in our industry.

Michelle Robbins

Michelle Robbins has been with Search Engine Land and the parent company, Third Door Media since its inception. Early on, she was working closely with Danny, myself and the other writers to help direct the content direction before moving into a full technology role at the company. Now she is back leading the direction of the content as the new SVP of content and marketing technology.

The cool part with Michelle is that she is so humble but at the same time, one of the most knowledge people in the space. She has the community connection with the industry, she has the extreme technical knowhow to not just understand technical SEO but also implement it and she is wicked smart. I’ve been working with her for years and years since we both joined Search Engine Land. I remember when she made a decision to leave our editorial communication channel, I was super bummed and when she came back, I was super excited.

Michelle Robbins has the vision and work ethic to help the properties grow and grow and remain the single authority in the space.

Here are some tweets from the public setting around her new role:

Plus there is a huge Facebook thread which is somewhat private around how excited the community is around her new role.

Ginny Marvin

Ginny joined Search Engine Land years ago and has become an authority on paid search. She has won recognition after recognition in the space as being a thought leader in paid search. She has been promoted to the Associate Editor position, taking over many of Matt McGees daily tasks.

In fact, today she was ranked a top PPC expert again this year!

Ginny Marvin does most of the SMX keynotes around paid search topics. She is incredibly well spoken, detailed, thought provoking and the awesome part is that she can get into the weeds of the ad platform settings like no other. Being able to practically master a platform, write about it and speak about it to both experts on novices is a true true skillset.

It is an honor to be working with such a talented team and I am super excited for the future of the properties and Search Engine Land.

Forum discussion above on Twitter.

Source: SEroundTable

OMG: Google Tests Auto-Playing Videos In Search Results

Yesterday, Jennifer Slegg posted on Twitter and her site that Google is auto-playing videos directly in the search results. I will be honest, I thought there was some extension or plugin to blame for it and that there was no way Google would even test auto-playing videos in the search results. I was wrong! Google, of all companies, was testing auto-playing videos in the core search results.

I wasn’t the only one who was skeptical, former Googler Pedro Dias was really upset that Google would test such a thing:

Why, well, Google Chrome is building ways to block such distractions and annoyances:

Google told Search Engine Land that this is indeed a confirmed but limited test saying “we are constantly experimenting with ways to improve the search experience for our users, but have no plans to announce at this time.”

Googler Satyajeet Salgar said on Twitter:

I think this would be a really bad idea, with the exception of someone going to Google and tying in [auto play game of thrones] or something with the qualifier to play a specific movie or video or song.

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Again, I know many Googlers who would think this would be not just bad for the user but incredibly hypocritical to their values.

Forum discussion at Twitter.

Source: SEroundTable

Google Now Rolling Out Carousel Based Sitelinks

It seems like Google is now rolling out the carousel based sitelinks they have been testing for over a year now. Instead of showing basic text based links under the search results snippet, Google is now showing boxed-in sitelinks that you can scroll left to right through in a carousel-like interface.

Here is a screen shot I was able to generate myself:

Sergey Alakov tracks this stuff pretty closely and he said it is rolling out and posted so also on Twitter. Also based on all the people emailing me about this new feature being tested, I believe it is no longer a test but indeed rolling out.

I emailed Google for an official comment and hope to hear back soon.

Forum discussion at Twitter.

Source: SEroundTable

RankRanger: 99% Of Google's Page One Results Have At Least One HTTPS Result

HTTPS in the Google search results continue to rise and rise. In fact, according to RankRanger’s Google’s feature tracker tool, 99% of the page one results they track have at least one or more HTTPS result within them. RankRanger tracks a ton of search results, and it is constantly measuring different changes in the search results.

They said on Twitter that “99% of all page one SERPs now contain at least 1 HTTPS result.”

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Mozcast’s feature tool also shows a nice incline and increase of HTTPS adoption in the Google search results over time. They put it at over 56.5% but they are measuring different things here.

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Either way, both are showing more and more Google search results with HTTPS included.

The Google HTTPS ranking boost has not been changed or adjusted in years and Google has no plans on changing that. So this is more of a thing around webmasters going HTTPS versus anything else.

Forum discussion at Twitter.

Source: SEroundTable

Google Local Panel Tests Questions & Answers Box

Sergey Alakov spotted yet another test, this one is where Google is testing showing a questions and answers box in the local panel.

So you can ask a question in the local panel and hopefully get an answer. It is unclear what happens after you ask a question. If it goes to the business to answer or lists it as an open question to be answered by any searcher. Sergey said “I was not able to go past the question box, as it prompted me to log in first, and after I logged in the box wasn’t there for me.”

Here is a screen shot:

I am personally not able to replicate this myself but if you can and you can submit a question, please share screen shots of what they look like.

Forum discussion at Twitter.

Source: SEroundTable

Google: Logos In People Also Search For Feature

Google has been messing around lately with the people also search for feature in the search results. Here is a new one, I believe, first spotted by Tauqeer Aziz on Twitter of Google displaying logos in the people also search for box.

Here is a screen shot I was able to generate on mobile:

Here is Tauqeer’s screen capture:

Google has tested tons of variations around this feature, from most recently rounded corners to dynamic loading, to a carousel slider, in the news, back button variation, fade away actions and more.

Here is more one variation to add to the bucket.

Forum discussion at Twitter.

Source: SEroundTable

Daily Search Forum Recap: July 24, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:

Source: SEroundTable

Google CEO Sundar Pichai joins Alphabet board

Google CEO Sundar Pichai is joining the Alphabet board of directors, effective last week. Pichai has been at Google since 2004 and CEO since 2015, when the formation of Alphabet was announced.

In addition to Pichai, the Alphabet board includes:

  • Larry Page
  • Sergey Brin
  • Eric E. Schmidt
  • L. John Doerr
  • Roger W. Ferguson, Jr.
  • Diane B. Greene
  • John L. Hennessy
  • Ann Mather
  • Alan R. Mulally
  • Paul S. Otellini
  • K. Ram Shriram
  • Shirley M. Tilghman

Since the time that Pichai was appointed CEO, Google’s stock has increased in value from roughly $650 to $995. Google remains the most important business unit in the Alphabet portfolio and delivers the vast majority of its revenue.

Later this afternoon Google will report quarterly earnings.

The post Google CEO Sundar Pichai joins Alphabet board appeared first on Search Engine Land.

Source: SEland