Google AdWords App Now Lets You Add/Edit/Delete Keywords

Google AdWords App

Google announced on Google+ and Twitter that now you can add, edit or delete keywords within your AdWords campaigns directly in the Google AdWords mobile app on iOS or Android.

Here is a screen shot of the interface:

Google AdWords App

You can download the Google AdWords app on Android or iOS for free.

Here are instructions from their help docs:

Add keywords

  1. From the Overview screen, scroll down and tap Keywords.
  2. Tap the plus button Add button (plus button  FAB).png.
  3. Select a campaign, then an ad group for your new keyword.
  4. Tap + Add a keyword.
  5. Enter a word or phrase as your keyword, then choose the right keyword match type.
  6. Tap the checkmark Checkbox.
  7. Tap Save, or to continue adding keywords to the same ad group, tap + Add a keyword.
You can also add keywords to a specific campaign or ad group by scrolling down, tapping Keywords, then tapping the plus button Add button (plus button  FAB).png.

Edit keywords

  1. From the Overview screen, scroll down and tap Keywords.
  2. Tap the keyword you want to edit.
  3. From here, you can change the keyword or the match type.
If you change the text or match type for an existing keyword, the past performance data will be visible only in removed keywords.

Remove keywords

  1. From the Overview screen, scroll down and tap Keywords.
  2. Tap the the keyword you want to remove, then tap the trashcan7431210_AWN- Trash icon.png. Youâll be asked to confirm before the keyword is removed.

Get keyword ideas

  1. From the Overview screen, scroll down and tap Keywords.
  2. Tap the plus button Add button (plus button  FAB).png.
  3. Select a campaign, then an ad group for your new keyword.
  4. Tap Get keyword ideas.
  5. Enter a website or keyword related to your product or service.
  6. Select any keywords from the list that you want to adopt as your keywords.
  7. Tap Save, then tap Save again.

Forecast your keyword performance

  1. From the Overview screen, scroll down and tap Campaigns.
  2. Select a campaign. (Forecasting is only available for campaigns using manual CPC.)
  3. Scroll down and tap Keywords.
  4. Tap the plus button Add button (plus button  FAB).png, then select an ad group.
  5. Tap + Add a keyword.
  6. Enter a word or phrase as your keyword, then choose the match type.
  7. Tap the checkmark Checkbox.
  8. Tap See estimated impact. The results will tell you how the keywords youâre about to add might affect your campaign (impressions, clicks, and cost) next month.

Forum discussion at Google+ and Twitter.


Source: SEroundTable

Google My Business Website (That No One Uses) Now Shows Google Posts

Remember Google launched their third attempt at offering small businesses an easy way to build a web site, this time in Google My Business last year. Well, if you do use it, then Google will show by default, your Google Posts from your Google My Business account.

Here is a screen shot of the website builder tool for my Google My Business business and as you can see, Google shows those updates right in the middle portion of the web site it designed:

click for full size

Again, I don’t think that many people use Google’s website builder but I do believe many are using the Google Posts feature.

Forum discussion at Local Search Forums and Google My Business Help.


Source: SEroundTable

Google Tests Light Blue Links Again To Match Mobile Link Color

Google is once again testing the light blue link color for the snippet links in the search results. They tested it last year on and off and more times in the past. This time, they are testing it again according to Sergey Alakov who posted a screen shot on Twitter.

Here is the test, the light blue links:

click for full size

Here is what I see, normal blue link colors:

click for full size

Sergey points out this light blue link color matches what is live on the Google mobile search results.

Forum discussion at Twitter.


Source: SEroundTable

Danny Goodwin – The Search Community Honors You

Danny Goodwin

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.

Danny Goodwin, lives with his wife in Fort Lauderdale, Florida and has been writing about the industry for the past 10+ years or so. Now he is the Executive Editor of Search Engine Journal, founded by Loren Baker and has really helped grow that search property since he joined. Previously he was an editor at Search Engine Watch as well.

Danny is not always a name the industry is aware of and for some reason, I think he wants it that way. He literally has been in the industry, covering Google, Bing, and other search news for years. He has helped the industry mature and get smarter through not just his own writings but improving the writings of others. I believe, Search Engine Journal has given him the ability to truly shine and what he has done so far is awesome and I am looking forward to seeing what he does with it in the future.

The only bad thing about Danny is that he is technically a competitor. 😛 In all seriousness, it thrills me to see more and more blogs and content written about our industry. I get a real joy out of sharing and reading stories and articles from all sources and SEJ has always been a great source of such knowledge and more so with Danny leading those efforts.

Dave Davies nominated Danny and wrote:

I have known Danny since the days when he was the editor of Search Engine Watch (wow – that dates us both). The “why” of what prompts me to name him as someone who deserves special mention is that he doesn’t ask for it but deserves it more than almost anyone I know.

He’s a fairly quiet (with exception 😉 ) man with a big heart. He listens and genuinely cares about the community and those around him. Whether it’s providing advice on how we can get more from ourselves to just sitting across the table listening, he never seems to tire of lending his ear or aid to a friend.

Professionally I would be hard pressed to find anyone more dedicated to the success of others than him, and it’s for this his name came first to my mind when I read of the opportunity to say something nice about someone in our field. I’ve found myself writing with Danny as my editor on two separate occasions and here’s what I know ….

1 – He’s happy to assist however he can,
2 – He’ll put in extra effort for both the company he works for and the writers he works with to produce the best product possible,
3 – He puts in countless hours making others look good,
4 – He has a thankless job because of this.

He’s pushed my career ahead and likely countless others and aside from that, is just a good guy with a great mind and an even better heart. He deserves thanks from many if not all in the community … I’m happy to go first:

Thanks for all you do and have done Danny. It has not gone unnoticed or unappreciated.

Danny Goodwin Bio: Danny Goodwin is Executive Editor of Search Engine Journal. In addition to overseeing SEJ’s editorial strategy and managing contributions from a team of 60+ industry experts, he also writes news and articles about SEO, PPC, social media marketing, content marketing. Danny has been a professional editor, writer, and ghostwriter in the marketing industry for 10 years, creating content for SMBs to global brands, spanning all things search and digital. He formerly was editor of Search Engine Watch.

Favorite thing about the SEO community? Two things: The passion. Everyone loves what they do. The community – it’s very much like a family, but one you need to earn your way into. We may argue and have differences of opinion, but ultimately it all comes from a good place that is all about helping the industry move forward and helping people be found online.

One piece of advice to the SEOs out there? Listen to others. Soak in as much knowledge from as many smart people as you can. Even if you disagree with someone, you still might just learn something incredibly valuable.

Favorite things in general? Anything red velvet is pretty much impossible to resist. While editing/writing listening to rock/metal music is a must. When on vacation, I’m most likely in either DisneyWorld or Las Vegas. And I’ve watched the movies “Moneyball” and “GoodFellas” more times than I can count at this point.

What you want to be known for in the SEO space? Helping people become better writers. Providing a platform for smart people in the search/marketing industry to be heard and known. Helping SEOs/marketers do their jobs better.

You can learn more about Danny Goodwin at Search Engine Journal or check out his LinkedIn profile and follow him on Twitter.

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.


Source: SEroundTable

Google adds keyword functionality to the AdWords app

We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful.

Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.

  • To add a keyword, simply click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app.
  • To delete existing keywords, click on the keyword you want to delete and then on the trash can icon in the upper right corner of the screen.
  • From that same specific keyword screen, advertisers can edit the word itself or change the match type. That’s also where advertisers can pause or enable a keyword and change manually set bids.

For full instructions, see the help center page.

The AdWords app can be downloaded from the iOs and Google Play app stores.

The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land.

Source: SEland

Daily Search Forum Recap: January 18, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:


Source: SEroundTable

3 AdWords features you’re probably underutilizing

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns.

Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re not familiar with.

These will differ from person to person, of course, but below, I’ll discuss three AdWords features you are very likely not paying enough attention to — and explain why you should be.

Ad variations

A few months ago, Google announced the rollout of ad variations in the new AdWords experience. This feature allows you to test ad variations across your text ads at scale; you can now easily test changes to your headlines, descriptions or display paths, and Google will share the results of your test once the results are statistically significant.

This new feature seems simple enough, but the amount of time it saves shouldn’t be overlooked. If you’re managing a larger account, keeping up with continuously testing ad copy becomes a challenge, but AdWords has decided to throw us a bone and simplify the entire process.

With this change, there is no excuse for not developing a consistent string of ad variation tests. (There really wasn’t before, either — it’s important, people!)

Organizations that are lagging behind in search need to utilize ad variations to find quick wins when it comes to increasing ad relevance and CTR.

If you’ve endlessly tested tweaks to your ad copy in hopes of achieving a performance boost, you may feel that there’s no point in continuing extensive testing. But, per Google’s announcement, “some advertisers have set up variations for more than 1 million ads in less than a minute.” That’s a small amount of time to spend on ad testing that could potentially have a real impact on the bottom line.

Gmail ads

We, as advertisers, can be hesitant to test out new placements and channels — and that’s perfectly reasonable. Gmail ads require navigating to the Promotions tab, and that is another reason adoption is slow. But the news that Google is now allowing retargeting (and dynamic retargeting) in Gmail ads means you can no longer afford to completely ignore this placement opportunity.

If your business relies on multiple touch points to create sales or leads, retargeting is essential — and placement bias needs to become a thing of the past.

Gmail ads can be attractive and engaging, and when coupled with a broad and intelligent retargeting campaign (that ties in nicely to your email workflow), you can really create an unforgettable experience for users. Seriously, they won’t be able to forget your brand because you’ll be everywhere.

I’ve had my own problems with Gmail ads in the past, as they have often been anything but intuitive to set up. But Google is showing a renewed focus on expanding the capabilities of advertisers to utilize Gmail, and this is something we should take notice of as marketers. Users in email have an entirely different context than on social media or other channels, and Gmail ads do not have an invasive feel, especially since the experience is limited to only one ad in Gmail per instance.

Experiments

By this point, I’d like to imagine that the vast majority of advertisers working in AdWords have at least tried creating and running one experiment — but can we really be happy with just running one experiment?

Experiments are run for one specific purpose, and as such, they can often be wrapped up quickly. But there is always something to test. This is something that should have been hammered into us search marketers by now. If you can consistently have one experiment running (and not just one experiment that runs endlessly — don’t be that person!), you’re taking a step that should only improve performance.

AdWords campaign experiments were given to us as a way to take more control over the fundamentals of introducing new tactics and strategies. Controlling the budget mix (for example, starting at 80/20 when introducing a riskier tactical change) is just smart optimization and is something we should take advantage of constantly.

What should you do?

It’s never a bad idea to look over AdWords features that you haven’t utilized enough (or at all) and identify those that seem like the biggest areas of opportunity to introduce for your business or client. It’s time, now that 2018 is upon us, to give up on the comforting habits of 2017 (complaining about the new AdWords platform, for one) and embrace the changes and tools we are being given.

The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land.

Source: SEland

YouTube sets stricter rules on videos that can carry ads

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of updates the company has implemented in response to repeated advertiser backlash over the past year.

In a blog post Wednesday, Paul Muret, VP of display, video and analytics acknowledged “2017 was a difficult year, with several issues affecting our community and our advertising partners”.

The problems — namely brand advertisements appearing on extremist, racist and other objectionable content, badly behaving YouTube stars whose channels are part of the Google Preferred premium advertising program, and alarming content involving and/or targeted to children — largely stem from a lack of oversight, controls and transparency.

Muret outlined three primary changes to further address these challenges.

 

[Read the full article on Marketing Land.]

The post YouTube sets stricter rules on videos that can carry ads appeared first on Search Engine Land.

Source: SEland

Google Speed Update: Google Algorithm Designed To Downgrade Slow Mobile Pages

Google Speed Update

Google announced yesterday a new ranking algorithm designed specifically to downgrade the search rankings of really slow mobile pages. Google said “starting in July 2018, page speed will be a ranking factor for mobile searches.”

In the blog post, Google said this update “will only affect pages that deliver the slowest experience to users” they also added it “will only affect a small percentage of queries.” How small that percentage is, is unclear. But Google has said for a long time only really slow pages have to worry about a downgrade in their rankings for speed. To be clear, there is no ranking boost for being fast, just a downgrade for being really slow.

In April 2010, Google did announce a page speed ranking factor but that only worked on desktop and as we said, Google’s mobile search rankings uses desktop speed – which made no sense. We thought, even Google thought, that when the mobile first index goes live that they would not have a page speed factor but we did know they were working on that issue. Well, they were kind of right, because it did start to go live and this mobile speed thing won’t be live until July.

Google says you can measure your page speed multiple ways and they are not sharing a specific single metric to know if your site was hit by this algorithm update or not. In fact, Google told me in my big FAQ on the speed update at Search Engine Land that there won’t even be a notification in the Google Search Console if you do get hit by this update, that is because this is an algorithmic thing, not a manual action.

Google points webmasters to look at the new PageInsights report over here, also check the Chrome user experience report and use the Lighthouse tool. But again, if you see an unavailable message in the PageInsights report, you will have to use these other metrics.

In any event, when Google announced this, I had several questions, which I published in this FAQ – the biggest question was around AMP.

If a page has an AMP URL but the canonical page, i.e. the mobile URL, is really super slow but the AMP URL is super fast, will Google use the AMP or mobile URL for measuring speed? Logic can say it goes either way, because we know that for indexing and most signals Google will use the mobile page over the AMP URL and heck, even the desktop URL over the AMP URL. So in that case we would assume that the slow canonical mobile page would result in a downgrade. But NO! That is not true, Google told us since the AMP URL is what is being served, even if the mobile URL is super slow, as long as the AMP URL is fast, there is no downgrade. This question alone caused huge confusion and I am glad we got an answer quickly, although I do wish Google would have addressed that question in the original post.

Google’s John Mueller said:

Also, this Speed Update is independent of the mobile first index, if that was not clear. They are two different things:

Overall, this update really is not that big of a deal. I doubt most sites will even notice when it goes live. A page has to be super slow for it to be impacted by this. Heck, even a super fast page won’t see any ranking boost. It just hurts pages that are really unbearably slow. How slow exactly? Only Google knows but they won’t say.

Here are some, only selected ones, with the original confusion, it is cleared up now.

I even asked a Googler and he didn’t know initially:

More confusion from Google:

So lots of people starting asking the question as well:

Anyway, the answer is AMP for speed will be what Google uses for this algorithm, not your canonical URL because that is what is being served. But for other signals, like content, links, etc, Google will use the canonical mobile URL. Confused? Yea, thought so.

Forum discussion at Twitter & WebmasterWorld.


Source: SEroundTable